Neu-Isenburg, November 14, 2023
Corporate payment expert AirPlus International presented its transformed brand identity today at GBTA + VDR Europe Conference 2023. This move comes as a logical step after the company’s extensive investments in a new state-of-the-art IT landscape as well as broadening its focus from business travel management provider to corporate payment player.
Michael Heilmann, Executive Director Marketing of AirPlus International, explained: “As many other areas of daily life, also payments have become more and more digital, with the global pandemic further accelerating this development for both consumer and corporate solutions. To offer customers intelligent, market-leading products and services even faster than before, AirPlus has built a completely new IT infrastructure and digitized all products, thereby simplifying numerous processes for customers. Moreover, we have enabled companies to easily pay for business expenses outside business travel by launching dedicated virtual credit cards and by entering into partnerships with several prominent players of the procurement industry.”
The embodiment of this transformation is the new brand identity, featuring a bold design as well as the new claim “Smarter payment. Better business”. The declared mission of AirPlus is to make corporate payments as simple and smart as possible, so clients can focus on what matters most to them. To accomplish this, AirPlus is relying on four key pillars:
AirPlus has already proven what the principle “simple and smart” means in practice for customers by launching the following:
Michael Heilmann continued: “Our refreshed brand identity is the result of over a year of market research, testing, and conducting interviews with customers as well as partners. It puts our look and voice in line with who we are as a company. Equipped with our new state-of-the-art IT platform and our vision for B2B payments, we have created a future-proof AirPlus. With our recent and upcoming product launches, we fulfill our promise to make corporate payments as simple and smart as possible, so our clients can focus on their own business.”
The project to further develop AirPlus’ corporate identity was accompanied by the brand and design agency Peter Schmidt Group, using extensive global research as the basis. In quantitative surveys, qualitative interviews and internal ideation sessions, AirPlus and Peter Schmidt Group included a total of >680 customers, prospects and partners as well as >360 employees. In addition, they analyzed digital and traditional media using ten different listening and monitoring tools. Key brand elements were tested with >3650 participants globally.
About AirPlus International:
AirPlus International is a leading international provider of corporate payment solutions. 53,000 corporate customers rely on AirPlus for the payment and evaluation of their business trips and other purchasing services. The products and services are marketed worldwide under the AirPlus International brand. AirPlus is an issuer of the UATP and Mastercard card schemes. The AirPlus Company Account is the most successful billing account within the UATP. For more information, visit airplus.com .
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